General Atlantic Reinvests in Authentic Brands

Paul, Weiss advised General Atlantic in its $500 million primary follow-on investment in Authentic Brands Group, a global brand owner, marketing and entertainment platform. Authentic intends to leverage its continued partnership with General Atlantic to support its worldwide expansion and accelerate its proven playbook, which connects strong brands with dynamic partners and a global network of operators, distributors and retailers to optimize value in the marketplace.

General Atlantic first partnered with Authentic in October 2017, with its latest investment bringing its total invested capital in Authentic to nearly $2 billion. Since General Atlantic’s initial investment, Authentic has executed nearly 30 brand acquisitions and diversified its platform through new verticals, including media, outdoor, events and experiences, and most recently, studios.

The Paul, Weiss team was led by corporate partner Neil Goldman and counsel Ji Lu, and included corporate partner Amran Hussein and counsel Bruce Gruder and Caitlin Kelly; tax partner Lindsay Parks and counsel Mashiho Yuasa; and antitrust counsel Marta Kelly.