General Atlantic Invests in Buff City Soap

Paul, Weiss is advising General Atlantic in its investment in Buff City Soap, a plant-based home and personal care brand franchise. The growth investment will support continued store openings, product category expansion, and growth in e-commerce. Terms of the transaction were not disclosed.

The Paul, Weiss team includes, among others, corporate partners Matthew Abbott, Brian Lavin and Neil Goldman and counsel Caitlin Kelly, David Curtiss and Philip Heimowitz; tax partner Lindsay Parks; intellectual property partner Claudine Meredith-Goujon; real estate partner Peter Fisch; and litigation counsel Daniel Mason.