New consumer law powers for the UK Competition and Markets Authority under the Digital Markets, Competition and Consumer Act 2024 are now in effect, aligning its consumer protection enforcement powers with its long-held competition law powers. The CMA can now choose between the pre-existing court-based approach or direct enforcement action. Its new direct enforcement powers enable the CMA to impose fines on businesses of up to 10% of global turnover for consumer protection breaches, and take criminal action against traders engaging in unfair commercial practices.
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